Never let it be said that "Mad Men" doesn't keep it real.
"Mad Men" being "Mad Men" their key art for the third season, which at long last starts this SUNDAY SUNDAY SUNDAY!!!! at 10PM EST, is Bad Ass. Jon Hamm as Don Draper is giving us his best "I could give a fuck" Draper stare, ever-present cigarette in hand. His unflappable stone-coldness is beautifully juxtaposed against the rising tide that everything around him is submerged in. Sigh. I love moody, well-written television. Don't you?
And just went you thought this piece of art couldn't get cooler, comes the revelation that it's 100% real. Hamm sat for hours in water nearly up to his neck to get the shot (and Katherine Heigl was upset about having to lay in bed for a while? Can I get a, "Bitch, please!"?).
I geek out about TV making magic like this. I love so much that this show does not do things the easier, cheaper way. They could have easily faked it with a little PhotoShop wizardry, but almost as if the production itself were rooted in that time when things may have been less convenient but of a higher quality, they cut no corners even going so far as to bring in special water.
Watch and learn about the rest of the impressive process: